PORTFOLIO: LOST GENERATION
About the brand
Lost Generation is a boutique store owned by a mother and daughter duo who are passionate about bringing forth vintage and trendy fashion for the "lost girl" through her journey of self-discovery. The brand has a dedicated vintage shop carefully sourced and styled with fun, boho chic pieces. Lost Generation is also known for its quirky accessories, such as collectable pins and vintage coin purses. The brand is spunky, flirty, and bold making it popular among the high school and college demographic.
company profile
ESTABLISHED: 2016
EMPLOYEES: 10-20
INDUSTRY: Retail, Fashion
DEMOGRAPHIC: Women aged 16-28
similar COMPANIES: Nectar Clothing, Irene's Story, Urban Outfitters
MY Role
E-commerce Manager, Creative Director
key duties
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Optimize e-commerce Shopify experience and maintain website
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Revamp brand voice and image
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Identify areas of improvement to boost sales conversions (online and in-store)
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Establish online presence through actionable digital media objectives to measure KPIs (e.g. weekly email campaigns, holiday promotional campaigns)
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Lead creative direction and styling for all product and lifestyle photoshoots
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Location scouting, sourcing of models and photographers
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Preview line sheets for upcoming seasons
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Collaborate with social media manager on content strategy
more info
My in-store duties included visual merchandising of the store, shooting merchandised flat lays for email campaigns and social media posts, and directing product photoshoots to be uploaded onto the Shopify website. My remote duties consisted of weekly email campaigns, management of the Amazon Seller Central store and Lost Generation Shopify platform, which included inventory tracking and website maintenance. I styled, planned, and provided creative direction for lifestyle photoshoots which were used across different channels. Additionally, I performed quality assurance duties on biweekly shipments and previewed line sheets from (vintage) vendors and small business wholesalers.
Pictured on page: samples of original graphics and styled/directed photos by me used for various digital media channels
